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	<title>Jack G Gordon &#187; Internet Marketing</title>
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		<title>F.a.c.t.s-What you should know before you start your online business</title>
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		<pubDate>Tue, 07 Apr 2009 16:37:54 +0000</pubDate>
		<dc:creator>Jack Gordon</dc:creator>
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		<description><![CDATA[F.a.c.t.s Simple as ABC What you should know before you start your online business The 5 Most Common Mistakes To Avoid I would like to start by letting you all know a little bit about how I got here and why I’m writing this report. Lets go back 5 years ,Im a successful business owner, [...]]]></description>
			<content:encoded><![CDATA[<p><strong>F.a.c.t.s</strong><br />
<strong>Simple as ABC</strong><br />
<strong>What you should know before you start your online business</strong><br />
<strong>The 5 Most Common Mistakes To Avoid </strong></p>
<p>I would like to start by letting  you all know a little bit about how I got here and why I’m writing this report.<br />
Lets go back 5 years ,Im a successful business owner, love working , a proud grandpa and life is good, and then one cold snowy night out of nowhere I was the victim of a violet crime.<br />
Shot in the Head and Left for Dead!<br />
Yes it is a miracle that I’m hear but that’s another story .Back then I didn’t even have a computer or a email address it was only after I saw an add about eBay and attended a work shop that I got interested  in the idea of being able to work from home .I got a PC and started my long journey to find  a way to work from home .didn’t have much choice ,couldn’t work any more ,disabled from my ordeal. The computer became my best friend and great therapy for my mind .<br />
This report is an effort to help those of you who are looking for a way to work from home for what ever reason. It is just basic good information in layman’s language ,it holds true for online as well as life in general. It is based on a acronym I came up with that made good sense to me and to this day I keep it posted on my PC as a constant reminder of what it takes to be successful.<br />
<strong>Just the Simple Facts</strong></p>
<p>When you decide you want to start a online business it is very exciting. There is so much to learn. . You may find so much to focus on and then you end up doing nothing, and you wind up with information overload.</p>
<p>Nearly everyone who begins in internet marketing has been in this position. It usually goes like this: You are new to internet marketing and you learn of something that really gets your motor running. However, that leads to learning about something else but slightly different. And then that second thing leads you to something else. Soon you are so far off from what you were originally looking at you don't know quite where you are anymore, lost any ready to give up, but don’t despair help is on the way.<br />
                                          <strong> F.A.C.T.S</strong></p>
<p>                                        <strong>   F-FOCUS</strong><br />
                                          <strong> A-ACTION</strong><br />
                                          <strong> C-COMMITMENT</strong><br />
                                           <strong>T-TIME</strong><br />
                                           <strong>S-SUCCESS </strong></p>
<p><strong>The key is to focus.</strong> .<br />
Here are some tips on keeping your focus .<br />
1. <strong>Pick a method and stick with it</strong>. . Then stick with it long enough to have actually taken ACTION. Reading and learning are great but you won't make a dime until you take some action.<br />
Don't worry - even though you found a "specialty" does not mean you can never try new things. Usually it is more beneficial to you to focus on a specialty and master it. Then you may find that those skills will help you in developing new skills. . Once you have learned the first skill the second method will be easier to learn. The exception to sticking with one thing is if you find you hate it or do not have any motivation to keep at it. Then find something else and make that your specialty. The good news with internet marketing - you don't have to go through years of expensive schooling only to learn that in the real world you hate the profession. You can cut your losses early and move on .<span id="more-55"></span></p>
<p>2. If while first using and learning the one method you've chosen ( your specialty) you find something else that excites you, take notes and bookmark like crazy. Remember how I said the Internet isn't going anywhere? It really isn't. The information you need will still be there when you need it.</p>
<p>3. After you have gotten more comfortable with your specialty, now start researching or easing into the other methods .You can really build and expand your ability by combining different methods and trying different things. And just like some doctors specialize in a couple different areas - so can you.<br />
 However, when you are new to the world of marketing online it is easy to get caught up in chasing one new thing after another. And that will not get you to your goals. Even worse - if you are always investigating the next new thing then you are not actually focusing and taking action ..</p>
<p>If you follow these steps and repeat as necessary you will find that you are getting to your goals online more quickly than if you tried to do too much at once.</p>
<p>Sometimes you have to take a few steps back before you can start to move forward. By asking yourself a few key questions you can find out if your focus is really where it should be and if your time is being used effectively.</p>
<p>By getting clearly focused on one goal at a time we can be more effective in actually reaching our goals. Get excited and take the action you need to be successful. Once you reach that goal, you will be ready to move onto the next one. You will soon find that with laser beam focus on one goal at a time you are able to actually reach your goals faster and with a greater rate of success.</p>
<p><strong>ACTION</strong><br />
To be successful in life, you must be at peace with action. You can't be a winner if you never get started. The foundation for success is action. Your present condition is determined by your past actions (or inaction) but the future is determined by actions you take now. Action defines what you sow and what you will reap. Goals amount to nothing if actions are not taken. </p>
<p>Thinking will generate goals but doing adds 'flesh to the skeleton'. Inaction will make fantastic goals fizzle into nothingness.<br />
Every successful person out there will tell you that success was achieved through, desires acted upon, information and knowledge acted upon, dreams, vision, ideas and plans acted upon, opportunities, challenges and beliefs acted upon amongst other actions taken. A future of success will come by if your present condition is spiced up with the right actions. To accomplish anything in life, you must make it happen by doing what's necessary. You become eventually what you do. Don't wait for all the conditions to be right. NOW is the perfect time. And even though you don't get it right the first time, persist, and success will smile at you in time. It is a result of years of efforts, failures and restarts, obstacles cleared and problems navigated away from. All these are fueled by passion and commitment kindled by <strong>Action.</strong></p>
<p><strong>COMMITMENT and TIME</strong></p>
<p>Well, stop. You start down the path to failure the moment you start thinking about giving up.<br />
The fact is, most people never do manage to earn a serious income online. And the reason is quite simple: they give up. They stop trying. They decide that it all seems too difficult, and they go to do something else.<br />
So, how do you avoid getting to the stage where you just want to quit? Or if you feel like that now, how do you get started again, and this time keep yourself at it?<br />
The first thing to realize is that this is not a game. This is work, a business. You therefore need to treat it like a job. You need to keep yourself working, as you no longer have a boss to do it for you. You cannot believe all those claims about making money by sitting on the couch. Maybe some people manage that: but I have never met any! If you want your home business to be a success, you will have to work and put in time and effort.<br />
One of the best ways I found to stay committed is to figure out my WHYs. why am I doing this ,for me ,my kid,financial freedom, to fire my boss,? It has to be so strong that it will keep you going when all else is telling you to stop, give up, quit, your WHYs will help you stay FOCUSED and COMMITTED and in TIME you will fine SUCCESS<br />
Clear a workspace. If you have more than one computer, designate one as your ‘work computer'. This will help you stay organized. It will also mean that every time you sit down at your workspace, your mind will start to recognize that now is the time to start thinking about your business.<br />
If you suffer from procrastination, make sure you have everything before you start. If you are constantly getting up and down from your computer, you will never get anything done.<br />
It can also provide a small morale boost.<br />
Second, set yourself a timetable. Tell yourself that at a certain hour you will sit down and work. Get yourself into a routine. This means that if the temptation to give up does arrive, you might find it easier to work through as you know that at a certain time you have to sit down and do some work.<br />
. A little voice in your head tells you that you can leave your business to look after itself for one day. But if you have a set time at which you tell yourself you have to sit down and work, it's easier to ignore that little voice and record the program instead.<br />
Third, make sure your friends and family respect what you are doing. Many people will assume that if you are sitting at your computer, you are free to do chores, run errands, or just to go out and have fun! The last one can be difficult to resist.<br />
Tell them what you are trying to do. Ask for their patience. And make sure they understand that when you are at your computer, you do not want distractions. It will also be easier to make excuses to friends as to why you are not able to go out with them if they know why.<br />
They can also be a useful tool to help stop you quitting. Giving up and admitting failure is easier to do if the only person who knows about it is you. The idea of having to explain it to your friends and family could be a powerful incentive to keep working!<br />
In the end, it comes down to treating your home business like you would a real job. If you are seriously thinking about quitting your day job, you first need to be earning a reliable and steady income. You can only get that by putting in the work.<br />
Do not be discouraged! Yes, many people fail. But the main reason they do so is because they do not take it seriously and end up quitting.<br />
If you keep going, eventually you will find the success and living your dreams.</p>
<p>                      <strong>The 5 Most Common Mistakes To Avoid </strong></p>
<p> If you don't make any of these mistakes, you'll be doing better than 95% of beginning marketers.<br />
1.<strong> Sit back and hope you'll be lucky.</strong><br />
You might be. You might also win the lottery. But I wouldn't put much faith in either happening. I am sure that there are people out there who have done nothing but thrown up a website and earned money from it. But there are far more people who have done nothing but thrown up a website and ended up only wasting their own money.</p>
<p>2.<strong> Promote products you don't believe in.</strong><br />
Insincerity shines through. People can tell if you're lying. The words sound rehearsed and often like a repeat of the sales pitch. You will probably also end up sick of it, and if you have any conscience at all, you should feel guilty about the fact that you are sending people to a poor quality product.<br />
. Always read a product carefully before you start trying to sell it. But not knowing anything about a product will make you sound phony, unable to answer questions about it, and will mean you are reliant on the author's own sales pitch for information.<br />
3. <strong>Expect people to visit the collection of links you claim is a website</strong>.<br />
People don't visit websites with no content. Would you? They're even less likely to come for a repeat visit, and you'll have about as much chance of reputable sites linking to you as of winning the lottery. . Good content leads to more visitors and more sales.<br />
4.<strong>Treat your visitors and subscribers as cash machines.</strong> Treat your visitors and subscribers as good friends.<br />
5.<strong> Give up.</strong><br />
Most  marketers give up. They make mistakes, they lose money, they get discouraged, and they stop trying. The success stories are the ones who kept going, who kept believing that it was possible to make a living online marketing. You need to believe the same, and be prepared to work hard for it.<br />
If you avoid these mistakes, your chances of becoming a successful  marketer increase dramatically. Committing any of them is likely to cost you time and money; but even if you have, they are easily fixed. Content can be added to a website, products can be researched more thoroughly, your sales pitch can be adjusted and you can always put in more work than you have been.<br />
Is it difficult and often frustrating? Yes. But seeing your traffic increase, and then watching the sales start to come in is extremely exciting. That feeling alone makes it all worth it. And the money doesn't hurt either! The hardest part of  marketing is always taking action. When you are up and running, word will spread about your site and traffic will grow by itself.<br />
Just don't commit any of the above mistakes, and you will already be ahead of the pack.</p>
<p><strong>Putting it all together </strong></p>
<p>. Below are the top 5 user-friendly facts that you must focus on if you want to achieve great success in your life.<br />
1. <strong>Get Out of Your Comfort Zone</strong><br />
This is the fact that you must accept; success is not an easy task and success will not come to you without any hard work. In other words, there is no free lunch in this world. If you desire for something, you will have to pay for it. The same goes here, if you want to achieve great success in your life, you must be willing to sacrifice your time and put effort to make it come true. And the only way to do this is to focus yourself, get out from your comfort zone.<br />
2. <strong>Be 100 Percent Committed</strong><br />
This is another old school kind of fact. You know that you have to be committed in achieving great success. If you are not committed, do you think that you will do whatever you want to achieve it? When you ask people do they want to achieve success in their life, they will give a definite yes. However, when you ask them whether they are 100 percent committed to achieve success in their life, they will stop for awhile and think for the answer. This shows that they are not putting 100 percent commitment into it, and the fact is this, they know that if they put in 100 percent commitment, they will achieve it.<br />
However, most people will not put 100 percent commitment into it. And that is why most of them fail to achieve the success they desire in their life. So if you are reading this right now, make sure that you put in 100 percent into achieving what you want in your life. If you are not putting 100 percent commitment, chances are, you will fail and waste all the time and energy that you have put in. So since you have decided to achieve something, why don't you do it with all your best?<br />
3. <strong>You Need to Have the Burning Desire</strong><br />
This is what most people lack , the burning desire for great success. Did you notice that successful people posses this key to success, that is they have the burning desire to succeed. A burning desire is not the same as a mere hope or wish. A burning desire is something that is a must for you. You cannot live without it. Therefore, you will do whatever it takes to achieve it.<br />
And this is the key that you will need in order to achieve the great success . Whenever you have the burning desire, you will act from a different frame of mind. This is because you have set your goals as something a must, and you will do everything to achieve them. Hence, you will cope with every obstacles that come to you and you will take massive action to make it come true. Thus, locate and develop your WHYs today, find out why you want to achieve great success in your life.<br />
4. <strong>Every Successful People Set Their Goals</strong><br />
. I believe that you know about goal setting and why it is important to you.<br />
With goals, you know where you should be heading and you know where your destination is. If you don't have a goal today, you will never stay focused in your life. And if you are not focused in your life, you will do everything that interests you, but you will never put in real action doing it. As a result, you will achieve nothing in the end. However, the story will be different if you set your goal and stay focused in it. You will put in all your energy in your goal, just like a laser beam that can cut through anything that comes into it. Remember to set your goals, take action and stay focused..<br />
5.<strong> Nothing Will Happen Without Taking Any Action</strong><br />
Yes, if you are just sitting there reading this article, but did not actually take action steps to make your goals come true, nothing will ever happen. If knowledge and skills is the vehicle to your great success, then action will be the fuel to drive this vehicle. Don't you ever expect that success will fall from sky, it is not like one day you wake up and you are successful . It is not like one day you wake up and you have $1 million in your bank account.<br />
All of these will not happen automatically. Yo<br />
So start your engine today and start to make your dreams come true. The journey of a life time begins with a single step. Therefore, take the first step today, and a few more steps each and everyday. You will reach your goal, and great success will be yours in time.u need to actually take some action, only then things will happen. Even if there is a magic button that can bring you great success, you will still need to move your hand to the mouse and hover it over to click it. Everything in this world will not happen automatically. Therefore, make things happen instead of waiting for things to happen on you.<br />
Everything happens, happen for a reason. So find the reason and make things happen. Start taking small steps that will bring you to your great success each and everyday. Success is a journey , and not a destiny. It is all about putting your thoughts into action. . Take great success as the ultimate challenge in your life.</p>
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		<title>Why Most Bloggers Are Stuck Reporting</title>
		<link>http://jackggordon.com/eporter-vs-expert-why-most-bloggers-are-stuck-reporting/</link>
		<comments>http://jackggordon.com/eporter-vs-expert-why-most-bloggers-are-stuck-reporting/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 20:12:14 +0000</pubDate>
		<dc:creator>Jack Gordon</dc:creator>
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		<guid isPermaLink="false">http://jackggordon.com/?p=35</guid>
		<description><![CDATA[There are basically two types of bloggers in the world - reporters and experts - and some people perform both roles (usually the experts, it's hard for reporters to become experts, but it's easy for experts to report). If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you [...]]]></description>
			<content:encoded><![CDATA[<p>There are basically two types of bloggers in the world - <strong>reporters and experts</strong> - and some people perform both roles (usually the experts, it's hard for reporters to become experts, but it's easy for experts to report).</p>
<p>If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.</p>
<p>I'll be frank; <strong>you want to be the expert.</strong></p>
<p>Reporters leverage the content of the experts and in most cases people start off as reporters because they haven't established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it's easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc� experts in most cases <strong>simply make more money and attract more attention.</strong></p>
<p><strong>Most Bloggers Are Reporters</strong></p>
<p>The thing with expertise is that it requires something - experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again). </p>
<p>There's nothing wrong with reporting of course and for many people it's a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts - there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on. </p>
<p><strong>Don't Replicate Your Teacher</strong></p>
<p>If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a �guru� (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.</p>
<p>The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry - the Internet marketing industry - not realizing that without expert status based on a proven record and all the perks that come with it, it's next to impossible to succeed.</p>
<p> <span id="more-35"></span></p>
<p>Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it's fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche - Internet marketing - and rarely have any key points of differentiation.</p>
<p>How many products out there do you know of that all claim to teach the same things - email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It's a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let's face it - making money as a subject is one of the most compelling) - your natural inclination is to follow in their footsteps.</p>
<p>If the key is to become an expert and you haven't spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.</p>
<p><strong>Report on Your Process, Not Others</strong></p>
<p>The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people's work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog. </p>
<p>It's okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it's fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there's. Frame things using your opinion - your stories - and don't regurgitate what the expert said. The key is differentiation and personality, not replication.</p>
<p>Expertise comes from doing things most people don't do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did. </p>
<p><strong>You Are Already An Expert</strong></p>
<p>Most people fail to become experts (or perceived as experts) because they don't leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience. </p>
<p>Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of�well fear. </p>
<p>Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven't much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.</p>
<p><strong>Reporting Is A Stepping Stone</strong></p>
<p>If your previous experience and expertise is from an area you want to leave behind or you are starting from �scratch�, then reporting is the path you must walk, at least for the short term.</p>
<p>Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again. </p>
<p>Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it's okay to be a big fish in a small pond, that's all most experts really are.</p>
<p>This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.</p>
<p>To get more information about Blog Mastermind click this link:</p>
<p><strong><a href="http://www.entrepreneurs-journey.com/go.php?offer=easyway22&#038;pid=1">www.BlogMastermind.com</a></strong> </p>
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